Only for Men

As Senior Front-end Developer, I built the Only for Men e-commerce platform from scratch — taking full ownership of both the ASP.Net/VB backend and the entire frontend layer. **Full-stack from day one** The project ran on ASP.Net with a VB backend. Rather than staying strictly in the front-end lane, I worked across the stack to ensure the data model, routing, and templating all supported the frontend experience I wanted to deliver. **Responsive mobile navigation — before it was standard** In 2015, a properly implemented mobile navigation was the exception rather than the rule. Most sites either collapsed to a hamburger that broke on touch devices or skipped mobile entirely. For Only for Men I designed and built a responsive mobile menu from the ground up: accessible, touch-friendly, and smooth on every screen size. The feedback was strong enough that we packaged it as a reusable solution and it was adopted across 26 subsequent e-commerce client projects. **Responsive images with the picture element** The `picture` element and `srcset`/`sizes` attributes had barely been ratified by the time this project launched. I implemented full responsive image support across the product catalogue and editorial content — serving the right resolution to the right device and cutting unnecessary image payload significantly. This pattern was later standardised and rolled out across the client portfolio. **The bigger impact** Beyond the site itself, the work done on this project set a new baseline for how we approached e-commerce builds. The mobile navigation and responsive image components became part of our standard toolkit, delivering measurable improvements in mobile experience and page weight across 26 client projects that followed.