Roetgerink

As Senior Full-Stack Developer for Roetgerink, I was responsible for both front-end and back-end development of their comprehensive e-commerce platform, serving as a key player in their digital transformation. **Project Overview** Roetgerink, a leading Dutch retailer, needed a robust e-commerce solution that could handle high traffic volumes while providing an exceptional user experience. The platform needed to showcase their diverse product catalog while maintaining fast performance and easy navigation. **Technical Implementation** Working with ASP.Net and VB on the backend, I developed a scalable architecture that could handle complex inventory management and order processing. The front-end was built using modern HTML5, CSS3, and jQuery to create a responsive, interactive shopping experience. **Key Achievements** - Full-stack development from database design to front-end implementation - Advanced product filtering and search functionality - Integrated payment gateway and order management systems - Custom content management system for easy product updates - Mobile-first responsive design approach - Performance optimization resulting in fast page load times **Technical Challenges** The most significant challenge was optimizing database queries for the large product catalog while maintaining sub-second page loads. I implemented efficient caching strategies and optimized SQL queries to ensure smooth performance even during peak traffic periods. **Results** The platform successfully launched in 2018, providing Roetgerink with a scalable, maintainable e-commerce solution that continues to serve their customers effectively while supporting their business growth.