The Beauty Issue

As Freelance Web Developer for The Beauty Issue, I created a sophisticated WordPress platform that serves as both a content hub and e-commerce destination for beauty enthusiasts. **Project Overview** The Beauty Issue needed a modern, visually stunning website that could showcase beauty content while supporting e-commerce functionality. The platform needed to balance editorial content with product sales, creating a seamless experience for visitors. **Technical Approach** I developed a custom WordPress theme from the ground up, incorporating modern JavaScript and TypeScript for enhanced interactivity. The site leverages WooCommerce for e-commerce capabilities, while custom Web Components provide reusable, performant UI elements throughout the platform. **Key Features** - Custom WordPress theme built specifically for beauty content - WooCommerce integration for product sales - Modern Web Components for consistent, reusable UI elements - TypeScript implementation for type-safe, maintainable code - Comprehensive testing with Jest and Cypress - Responsive design optimized for mobile and desktop - SEO-optimized content structure **Development Highlights** The project emphasized code quality and maintainability. I implemented comprehensive testing strategies using Jest for unit tests and Cypress for end-to-end testing, ensuring reliability across all features. The use of Web Components allowed for modular, reusable code that made future updates and maintenance more efficient. **Outcome** The Beauty Issue successfully launched with a platform that effectively combines editorial content with e-commerce functionality. The custom theme provides the flexibility needed for content creators while the robust technical foundation ensures excellent performance and user experience.